Marilyn Higgins, Author at Meadow Media

Dec 07

The Rise of Video Marketing on Social

We came across a great article recently by Gary Vaynerchuk. For those not familiar with this guy he is a self-promotional wine entrepreneur turned social media star. Check out the article below all makes perfect sense to us!

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.

To read more follow link below:

https://www.garyvaynerchuk.com/video-content-marketing-facebook-twitter-snapchat-youtube-socialmedia-1195996975.html

Nov 20

Love0

Market News: Asia TV Forum Singapore

By Marilyn Higgins news

Meadow Media is heading to ATF early December with sales already confirmed on their latest releases including factual titles include ICONS OF THE WORLD (10 x 30′), LOVED TO DEATH (13 x 30′) and FACE LIFTING FOOD (26 x 30′).

A new exciting addition is DESERT COLLECTORS (13 x 60′) a new Australian reality series plus the thought provoking and insightful Australian documentary BUSH TO BELLY.

Meadow Media is also delighted to be representing the hugely popular auto-reality series GRAVEYARD CARZ.

Oct 30

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Un-think what you’ve learned about sales and marketing messages.

By Marilyn Higgins marketing

Adopt a different approach to client communication.

If you want to reap the rewards that valuable content brings you need to start communicating differently.

There are different rules of engagement here. The valuable content approach is not about continuing to holler about how amazing your company/service or product is as we all did in the past.

Your position should be not “look how great we are”, but, “look how useful we are – we have the answers to your problems.”

This approach is truly customer-centered. Create content that is genuinely useful to your customers. Make yourself indispensable.

Oct 19

Love1

DESERT COLLECTORS: outback Australia backdrop for new reality series!

By Marilyn Higgins reality entertainment

Meadow Media has secured exclusive distribution rights to a new reality series Desert Collectors (13 x 60′) set in the goldfields of Western Australia – Australia’s Wild West – a region of outback Australia that owes its existence to the Gold-rush of the late 1880’s. An area bigger than Texas, it boasts spectacular scenery and is steeped in history and heritage.

Although, mostly desert and sparsely populated the area is one of the largest gold and nickel mining areas in the world and is home to many unique and eccentric people.

Desert Collectors is a Reality TV series in the tradition of shows such as American Pickers and Pawn Stars, but, with a uniquely Australian perspective, humour and spontaneity.

Oct 16

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“Content marketing is the only marketing left.” Seth Godin.

By Marilyn Higgins marketing

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise.

If you run any type of professional business today you’ll know that, in terms of marketing, the world has changed dramatically.

Tried and tested activities for getting client attention just don’t work like they once did:

Advertising rarely gets enough response to justify the considerable costs
Your telemarketing efforts often get stonewalled
The specialist press you relied on for coverage has shrunk or even disappeared
The website you invested time and effort in creating doesn’t generate the leads you crave
Even your trusted network isn’t delivering enough opportunities to keep you going anymore.

You are expert in what you do and know that there are clients out there who would really value your assistance.

How on earth do you get their interest?

Create the type of information your buyers actually want to consume. Marketing with valuable content is the key.

So, remember:

Valuable content will help you sell.
It helps your ideal clients find you and makes it easier for them to buy from you.
It’s an opportunity to position your company as the “go to” place when the time comes to buy.

Oct 08

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Get social! Digital marketing helps your business.

By Marilyn Higgins business tips

Business has certainly started to take social media seriously. Has your business? Your competitors are spending time, money and effort developing their online personality and reaching out to clients. It makes sense for a business to have an online presence beyond their website. Social media offers an efficient way to communicate and creates greater opportunities to interact and engage with current and prospective clients.

Social media is an online way to meet people, interact, and share content and ideas. Companies use social media i.e. Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Pinterest, Tumblr for marketing and brand awareness by developing interest in what they have to offer.

Social media requires attention to be successful. You can’t just plug it in and walk away. Post updates, link to websites of interest, remind people, be respectful and helpful! They are your clients and the more connected they feel to you the better they will perceive what you are offering.

Get in touch with us for a chat to discuss how we can help you get social!