The Rise of Video Marketing on Social

By marketing

We came across a great article recently by Gary Vaynerchuk. For those not familiar with this guy he is a  self-promotional wine entrepreneur turned social media star. Check out the article below all makes perfect sense to us!

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.

To read more follow link below:


Un-think what you’ve learned about sales and marketing messages.

By marketing

Adopt a different approach to client communication.

If you want to reap the rewards that valuable content brings you need to start communicating differently.

There are different rules of engagement here. The valuable content approach is not about continuing to holler about how amazing your company/service or product is as we all did in the past.

Your position should be not “look how great we are”, but, “look how useful we are – we have the answers to your problems.”

This approach is truly customer-centered. Create content that is genuinely useful to your customers. Make yourself indispensable.

“Content marketing is the only marketing left.” Seth Godin.

By marketing

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. 

If you run any type of professional business today you’ll know that, in terms of marketing, the world has changed dramatically.

Tried and tested activities for getting client attention just don’t work like they once did:

  • Advertising rarely gets enough response to justify the considerable costs
  • Your telemarketing efforts often get stonewalled
  • The specialist press you relied on for coverage has shrunk or even disappeared
  • The website you invested time and effort in creating doesn’t generate the leads you crave
  • Even your trusted network isn’t delivering enough opportunities to keep you going anymore.

You are expert in what you do and know that there are clients out there who would really value your assistance.

How on earth do you get their interest?

Create the type of information your buyers actually want to consume. Marketing with valuable content is the key.

So, remember:

Valuable content will help you sell.
It helps your ideal clients find you and makes it easier for them to buy from you.
It’s an opportunity to position your company as the “go to” place when the time comes to buy.