Adopt a different approach to client communication.
If you want to reap the rewards that valuable content brings you need to start communicating differently.
There are different rules of engagement here. The valuable content approach is not about continuing to holler about how amazing your company/service or product is as we all did in the past.
Your position should be not “look how great we are”, but, “look how useful we are – we have the answers to your problems.”
This approach is truly customer-centered. Create content that is genuinely useful to your customers. Make yourself indispensable.